Chef's choice
Recipe Nº 13
The Rebrand
a soufflé
€48,000 · 10 weeks
Positioning, identity, voice and site, risen in one bake. Absolutely do not open the oven early to show the board.
positioning reduction
full identity
site, built
launch kit
Recipe Nº 14
The Launch
flash-fried
€24,000 · 5 weeks
One product, one market, one loud arrival. Hot pan, short window, everything mise en place before we turn on the heat.
launch narrative
two channels, primed
asset kit
day-one runbook
Recipe Nº 15
The Retainer
slow simmer
€9,000 / month
The long braise: growth experiments in, learnings out, every single week. Keeps for twelve months; improves with time.
weekly tastings
experiment kitchen
quarterly plating for the board
chef on call